Online shop marketing

achieve profitability

Online shop marketing is not different than offline shop marketing and e-commerce world today is not quite revolutionary as some believe.

Marketing your online shop is the management process responsible for identifying, anticipating and satisfying customer requirements profitability.

Online shop marketing - the focus of marketing on the customer.

Since, we have come to the conclusion that online shop marketing rather emphasizes on the focus of marketing on the customer, while at the same time implies a need to link other business operations to achieve this profitability. We follow three simple steps:

  1. Identifying - finding out customer's needs and wants
  2. Anticipating - anticipating demand, governs the resource allocation to e-business 
  3. Satisfying - ease of use, adequate performance, are our standards for successful online customer service

Online shop marketing - trust

An important barrier refers to the level of trust that individuals and organizations are willing to place in businesses selling goods and services online.

We follow few attributes of trust, important in the context of e-commerce.

  • Predictability - customer’s often carry assessment of the ability to know what the actions of the e-business (online shop) organization will be. 
  • Reliability - correspondence between what a online merchant says and what is actually being done.
  • Technical competence - potential customers that do not feel that the Web merchant (online shop owner) has enough knowledge on technical knowledge and capability to properly carry out transactions and protect sensitive information will not eventually trust the online shop. 
  • Responsibility - obligation of the online shop to act on behalf of the customer.
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